The Definitively Short & 100% Effective Guide
How to Unleash Clicks, Cash & Conversions with Drool-Worthy Pet Website Copy
3 Enlightening Pointers for Ridiculously Effective Content & Conversions
Are the readers of your everything-about-cats website using your copy as a substitute for high-strength sleeping pills?
Ouch.
Is the content of your cat care blog so dry your visitors are scrambling to order Nivea creams in bulk? And that too, of the 48-Hour Moisture for Dry to Very Dry Skin variety.
Double ouch!
Here’s what you need to know: Your readers will love you more than their first-born; they’ll follow you to the ends of this planet.
They will joyfully queue up outside your virtual door to order your products, and click at all the right places… IF YOU LET THEM.
That’s right, folks. You are the person who is boring your readers with copy that is just so dull, it plain sucks!
Sorry, but it is what it is.
You need to stimulate your readers with punchy ideas.
Reinvigorate them with fresh slants on old or outdated information.
Grab eyeballs, lock lips and make toe-curling love to them like a couple on the first night of their honeymoon… in the Bahamas!
Halt scrolling, and help your readers solve their most pressing pain points in the most seductive way possible.
An Insightful Example to Make Your Copy Deliciously Warm, Engaging & Helpful
Scroll to the next part for a comprehensive, in-your-face kind of example that will help you smash your boring content into smithereens, and write an irresistibly juicy one instead that sucker-punches your readers… but in a deliciously good way!
How Leila & Baxter Destroyed & Conquered Ugly, Itchy Pet Dandruff with The Right Shampoo
Leila’s sweet Persian cat— Baxter — has an extreme case of pet dandruff. His itching and scratching has worsened so much, the poor kitty might scratch his furry little body into oblivion!
In desperation, Leila turns to Dr. Google one night to order a dandruff shampoo, that her best friend has assured her works like gangbusters on feline dandruff.
After some initial searches, Leila settles down on two pet care websites that are offering that very same bottle of pet anti-dandruff shampoo, but at different prices.
Plus, they have a wealth of information about pet dandruff…but the language is remarkably different…
Website #1 — The SmartyPants & Know-It-Alls
The first website is offering a 10% instant discount if she orders the shampoo right now.
Here is a part of that fictional (hopefully) website’s content:
Dandruff is generally a secondary condition that has a number of different causes, like allergies, serious skin problems, or certain genetic disorders, to name a few.
Cat dandruff, or seborrhea, could be a primary cause or a secondary cause. If it is a primary cause, then know that it is rare and genetic in nature. Secondary seborrhea is characterized by certain categories of endocrine disorders, allergies, internal or external parasites, and yeast infections.
Dietary abnormalities, weather extremities, humidity and obesity in pets could also play a contributing factor.
There are Amazon affiliate links to a few anti-dandruff cat shampoos at the bottom of this large-worded, medical-jargon loaded mess of a description.
Website #2 — The Nice (Smart) Guys
Now, the second website says something like this:
Is your precious kitty shedding ugly, white flakes all over your expensive leather couch?
Has your Maine Coon’s fur started stinking so much you’re thinking of permanently keeping her in a bathtub?
Pet dandruff is a huge, messy, stinky, painful problem. If you have ever had an itch or an allergy of any kind, you can definitely empathize with your pet cat who has an itch that just doesn’t go away.
In fact, it’s making the poor thing so agitated, his fur shows flakey patches due to hair loss from constant scratching, and a severe case of scaly dandruff.
Thankfully, there are EASY cures for feline dandruff.
And here, they put up Amazon affiliate links to best-selling dandruff shampoos for cats, followed by more details about the what, why and how-to of pet dandruff.
The list of links includes the one Leila wants.
….But it is a small bottle.
….With zero discounts.
Now, the question remains…
And what did Leila do?
Leila bought the shampoo from the second website without batting an eyelid.
The small one.
At full rate.
Here’s the secret sauce behind her reasoning:
Those smart guys understand her pet’s pain. They understand her. They didn’t throw medical terminology in her face that hit her so hard, she was still reeling from it 2 hours later.
They totally “get” her — their potential customer.
In fact, after making the good folks at the second website a commission at Amazon, Leila also subscribed to their offer of a FREE Guide:
19 Delightful, Super Easy Gluten-Free Cat Food Recipes for Busy Pet Parents
Wouldn’t you want to grab that free guide for your adorable cat who is allergic to all things gluten?
Me too.
With joy!
3 Enlightening Takeaways That’ll Elevate Your Pet Business Copy to Crazy-Effective
- Empathize with your readers.
Get inside their heads. Help them. Give them TONS of value!
But be clear. Be concise. Be compelling.
Because why have any words on any part of your Fish Pet Care website or Birds-As-Pets blog, if they don’t connect and convert? Think about it.
And for best results, try sleeping with your pet website readers (metaphorically speaking, of course). They’ll be immensely grateful for it. Trust me.
2. Be insanely succinct, simple and relatable; not a big-worded pompous buffoon.
Save the unreasonably complicated, large words for your next Scrabble game.
Pet parents are busy. And tired. They had a long day at work. Their pet is sick. Maybe their toddler is sick too?
Just give them the information they want as beautifully packaged as possible.
Make the boring stuff super, duper enticing. But also, make it so easy to follow, that even their cuddly hamster should nod his head in understanding.
3. And, please, if you truly love all things cute and furry, offer an irresistible FREE email gift to build your list of loyal subscribers!
Always.
Even if your ‘Pet Universe’ website has just one article about pet fowl health (What Do Chickens Eat for Optimum Health?), 1 long-form blog post (11 Ways of Making Sure Your Cat is Delirious-ly Happy), and two short ones (Help! My Goldfish Has Stopped Eating! and 7 Ingenious, Easy & Fun Parrot Tricks), you still need a drool-worthy, give-it-to-me-baby email incentive to permanently hook in your readers.
A few examples here to bring home the point:
Say, you’re selling pet furniture. A short report on:
How to Make Your Pet Furniture Squeaky CLEAN & Shiny with Our DIY, Non-Toxic, Super Easy Methods
would be highly valuable to anyone hunting for a rustic cat tree, or a wooden parrot house.
Your Path to Mouth-Watering, Click-Worthy Content for Your Pet Business Blog
Want me to create mouth-watering, juicy-hot pet website copy for you that doesn’t sound arrogantly snobbish, or makes your readers want to jab their eyes with a rusted fork? Awesome!
Hit me up at here right away, and we can work on a profitable plan of action for your business.
I am friendly too…but only after a cuppa tea with some coffee tossed in. ;)
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