…ypographic features can pretty much all be emulated across browsers, we get down to the real issue: taking the information apart and reassembling it for the specific purpose. I always start with the smallest element and work up from it. In a book that may be the footnotes, in a timetable that would be the numbers, in a magazine the main text. If those elements work, the other ones are scaled up from them. The baseline for the footnotes is the common denominator and all other text follows multiples of it…
…vour of the month) keeps finding the same constraints and thus solutions as us old print designers. When I design a magazine or a book or a newspaper, I need to consider the substrate (resolution, grain, coarseness…), the audience (viewer, reader, user, the client!), the content (long, short, informative, vital, not-so-urgent, entertaining), the audience’s situation (sitting down, in meetings, traveling, at a table, in a hurry, at work, under water), the audience’s motivation (interested, bored, dependent, adverse, reluctant) and, of course, the technology that generates the marks (not always pixels), how many colours it can display and how the pages are marked (offset, inkjet, flexo, silkscreen, letterpress, laser).