Earlier today, Reign FC announced that it has entered a multi-year partnership with Zulily, a Seattle-based online retailer.
“We’re proud and excited to welcome Zulily as our new presenting partner,” said Reign FC owner and president Bill Predmore. “It was clear through our many conversations that Zulily shares our most deeply held values, including a commitment to excellence, innovation, inclusiveness and equality. We are proud to wear their logo and are thrilled to be working with the team at Zulily.”
Headquartered in the Belltown neighborhood of Seattle, Zulily sells clothing, toys, and home products to customers around the world. Zulily launches a new store everyday where its customers can discover the unexpected by shopping thousands of products for themselves, their families, and their homes.
As Reign FC’s presenting partner, Zulily’s logo will be featured on the clubs’ primary and secondary jerseys. Zulily succeeds Moda Health and Microsoft as the third jersey sponsor in club history.
In addition to their commitment to Reign FC as the teams’ presenting partner, Zulily will also serve as the presenting jersey front sponsor of Seattle Sounders FC, showcasing Zulily’s deep commitment to both the sport and the community.
“We are incredibly excited to partner with Reign FC and Sounders FC as we focus on building a nationally beloved consumer brand,” said Zulily Senior Vice President of Marketing Kevin Saliba. “In order to do that, it starts with the community at home, here in Seattle. Both organizations are emblematic of teamwork, innovation, passion and are community-driven organizations that align with Zulily’s prioritized focus driving its mission to create moments of discovery.”
“I want to thank Adrian [Hanauer] and the entire Sounders organization for their continued support of our club,” said Predmore. “Our partnership with Zulily would not have happened without Adrian’s involvement, which serves as a tangible example of his ongoing commitment to helping our organization succeed.”
Reign FC and Sounders FC players, owners, and coaches had the unique opportunity to reveal the jerseys to Zulily employees on January 16.
“The kits look amazing, and after meeting the family behind the logo, I cannot wait to represent the Zulily brand,” shared forward Shea Groom. “I was overwhelmed by their passion and energy during the reveal and I know this is just the beginning of a beautiful partnership!”
“We are extremely excited to wear Zulily on the front of our jerseys this season,” said forward Beverly Yanez. “It looks incredible on our jerseys and I think it’s so cool that both professional soccer teams in Seattle have the same logo on their kits and support from Zulily.”
“Zulily’s unique partnership with Reign FC and Seattle Sounders demonstrates their support of the entirety of Seattle’s vibrant soccer community and a commitment to all its professional athletes, regardless of gender,” continued Predmore. “Zulily’s support of Reign FC is a bold, progressive and forward-looking investment in not just our team, but in the future of amateur and professional female sports. Zulily will make it possible for our organization to continue its fight for equal investment, equal coverage, equal treatment and equal opportunity for all female athletes, while allowing us to continue serving as inspiration for the next generation of female footballers.”
