Increase Your Revenue With a E-commerce Product Search
It’s an accepted fact that more than 60% of customers on e-commerce sites use on-site search to find products relevant to their needs. Considering this information, improving your site search is a big issue that every e-commerce company should be concerned about.
However, according to Econsultancy research, only 7% of companies are efficiently gaining information from site search and using these insights across the business to increase their revenue. Just under half (46%) are partially doing this, but 47% are not learning from site search at all.
I already have site search — why I should improve it?
Most of the default solutions use a search query for word comparison approach, which they can do as they are indexing thousands of records (product pages). This is a common situation when manufacturers provide product descriptions to retailers, and the merchandiser either accepts those key words or adds some of their own. These key words are the what you think the visitor is going to type in the search box to reach the product you are going to make them buy. But there are a lot of cases when customers type something else, and if descriptions and key words in your product pages are not well designed, then your potential customers get no result pages (or just irrelevant results). Neither of these cases lead to a purchase.
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Modern e-commerce product search engines include passing product descriptions and key words, as well as some…. read more…