Remote Work is the Blue Ocean Strategy for Hiring Talent

How Remote Work can help you fill your company’s talent gap

Talent is evenly distributed throughout the world. But opportunity is not.

You probably heard that phrase somewhere. Bill Clinton, Lean Startup, and governor candidates have already addressed the topic before.

Talent is Distributed, so Should be Opportunities

Talent is everywhere and technology already evolved to a point where people can easily collaborate regardless of their location, so what is the point in keeping all of your workforce in cubicles?

By not having at least a few remote work opportunities, the company loses the chance of hiring great talent not limited to its region.

If the job is getting done, what is the difference between letting your team work from an office downtown or from a hotel balcony with a great pool view? Where do you think your team would be happier?

If you are not growing, you are shrinking

A company that can’t find people to hire doesn’t grow. This means that you need to hire people as quickly as possible to keep growing. If you fail to do that, you will leave money on the table for other companies to pick, specially if they hire people remotely.

Assuming your business is focused on a growing market, when you stop growing while your market and competitors are still growing, you are actually shrinking.

So, remote work opportunities = growth opportunities.

You don’t even need to go far. You can hire someone from as close as 3 hours away. You would probably not hire that person if you demanded that 100% of your workforce was exclusively physical, anyway.

Your Talent Pool will be way Bigger

Talent is distributed all over the world, so fighting for talents on any given region (i.e. Silicon Valley and San Francisco) means you are competing for a scarce resource. And you know what happens in a market when there’s a high demand and a low supply of a resource, right? If that only affected the salary, it would be fine, as people would be more valued, but that also makes those locations more expensive to live.

If at least part of your employees is distributed, you will have the competitive advantage of hiring great talent that are under your competitor’s radars. Let them fight for a scarce supply while you pick the best talents to work remotely. And there is always the (big) risk of having your best employees being seduced by bigger companies with deep pockets.

Remote work brings you the benefit of looking at places with the most opportunities and hiring talents no one knew that existed.

You probably already work remotely without noticing

People that have their own computers connected to the internet, their own tables, work on different departments (floors, buildings, cities or countries, maybe?) and collaborate with each other are already working remotely. So why not letting them go a bit further and work from their homes or a coffee shop? Also, if you are a tech company, your clients are probably almost all “distributed” as well and they are still happy with your support regardless of the distance.

If you have a culture of testing your business model, your growth strategies, your products, and almost all other aspects of your business, you should also test other ways of boosting motivation, productivity and happiness of your employees. Give them better lives and they will do better jobs. You can start testing it once a week with one of your local teams and then get more venturous when you see the results.

Why only fight for the red pool of local talents when you can also sail the blue ocean of remote work?

Image by Henry Burrows under Creative Commons license

Does your company have remote job openings for developers/programmers/hackers? List them now at!

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Originally published at on October 6, 2014.