Since the dawn of the digital era, many answers to the enigmas of the Web have been found, and its myths have been busted. So it is no wonder that a simple question like ‘’ Can User Experience (UX) actually hurt SEO?” is now considered as a rhetorical one. Unfortunately…

Social media platforms such as Facebook, Twitter, YouTube, etc., are the pulse of the internet users furthermore are spread all over the globe. A study by Harvard researchers in 2010* indicates that you could ‘gauge the mood of the entire country by monitoring only the Twitter feeds.’ This study clearly…

“Website Bounce Rate” is often quoted as a problem. But before we find a fix for it, we need to first understand what it actually means. Bounce rate is the total percentage of users who visit your website and simply exit without viewing any other webpage on your site. Whenever…

Digital Marketing is vending of products and services using internet. The number of hits on client’s website gives an estimation of how many people have read about the products and services offered by them. This estimation is important for growth of client’s business and the further course of investment. Digital…

WordPress is one of the most renowned platforms for website and blogging on the web which powers more than 25% of all the websites. Nevertheless, just because it is trendy, it does not mean it is flawless. Any web development company in New York City would agree if you ask…

June 2017 and Facebook has touched a new milestone. The social platform now boasts of more than 2 billion active users every day and this is a population that is bigger than the demographic population of any country in the world! To set things straight, this number doesn’t even include…

SEO Report plays a key role in tracking and monitoring the key indicators of search engine optimization and online marketing success. Without these reports understanding what is working and what is not, and where to focus more efforts is totally impossible. SEO Reports in real brings together information on current…

Facebook Metrics help you measure and monitor the real impact of your marketing campaigns so that you can quickly optimize them. In this blog post, we would show you 10 important metrics that you can really bank on, for arbitrating the performance of your Facebook ad campaigns. Facebook Metrics — What Should You Measure? So, what do businesses mostly measure on Facebook? — Their Facebook page “Likes”. But is that really enough? The answer is “No”. Likes do have some value but they are only one part of the larger series of metrics which needs to be reviewed.

image source “The web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019” — Source With the increasing demand of the online market, you need to measure almost every aspect of the sales and marketing process so you can get a better ROI and this requirement can only be fulfilled by making the right decision at the right time. Web analytics tool is very important for those who want to convert potential leads into valuable customers, increase their lifetime value while bringing down the customer acquisition cost significantly.