6 Tips on How to Start a Successful Digital Marketing Career
We at ReputationDefender have talked plenty about digital marketing; we have shown guidelines, tips on particular segments of digital marketing, strategies to enhance search engine optimization and more; however, for those who are new to this wonderful — yet challenging — world of the digital era, and for those seeking to get the most out of the digital marketing industry, there is perhaps no better moment than today’s juncture.
According to recent figures, today’s digital economy has already outpaced the traditional economy and is indeed growing at a staggering pace: ten times much faster. In light of these circumstances, in order to get a general overview of what it takes to start a promissory career in this field, here are six tips on how to start a successful digital marketing career:
Always be willing to learn
As mentioned above, the digital economy is developing much faster than the traditional economy, and the digital marketing industry has been rapidly becoming a challenging and competitive field. It is in fact easy for companies and businesses in general to establish the difference between candidates who seem really interested and eager to learn and those who just want to go with the flow. Always remember: this industry is full of people who do not want to be here, this industry requires people that feel passionate about marketing and want to make a promising career.
And never stop learning
In order to thrive in this industry, new marketers need to keep learning. It is as simple as that. Following major digital marketing websites and marketers on different social media platform is something that sooner or later will become a great source of accurate and useful information. This industry is known for its unexpected changes, so it is wise to always keep on top of new developments, findings, trends, tendencies, etc; otherwise, the ride will end much sooner than expected.
Put your social skills to test
Or start building a social network, which is basically the same. Aside from the aforementioned tips, surrounding oneself with people who happen to be way more talented and experienced is arguably the wise thing to do. It is easy to find obstacles and challenges somewhere down the line, which is why these people embody the first and more adequate place to resort to: they are the support for daunting situations and dead ends, but also the gateway into a whole new world of different opportunities.
Set a personal project
Leave the theory and start trying. It is arguably the best way to learn. Try ideas and do not other influence the possible outcome. It is wise for marketers to start putting to test what they have learned, as, irrespective of the outcome, the lesson therein is worth the try. It is also important to remember that the digital marketing industry is a vast spectrum of many gray tones — not only black or white, or 0 and 1 — . Digital marketers, especially those who are just getting started, should always come up with a personal project to test out what they have been learning. It should include different areas of the full scope of digital marketing such as search engine optimizations, social media, content, etc. Remember: regardless of the result, whether positive or negative, there is highly valuable lesson contained therein.
New marketers, although they are just getting started, should make this particular tip a top priority. They need to feel like they are treading on something that is not entirely uncanny nor foreign; they need to start adopting the use of the most common acronyms such as PPC, SEO, SEM, etc. Confusing one with the other is a clear sign of inexperience — which suggest, of course, that the marketer needs further training and study — . The ability to proficiently analyze digital marketing campaigns depends on the understanding of a myriad of terminology and elements.
Try to capitalize a personal brand
This tip is somehow aligned with the personal project. Many marketers actually think very highly of themselves, yet they have not proven whether what they claim to be is in fact accurate. Achieving a high degree of online presence is definitely not an easy task; however, trying to test whether the theory is real by building a personal brand is, in fact, the best way to find out. Again, as with the personal project, fear should not be an issue. Irrespective of the result, the action is what really teaches something real and useful. Build a personal brand, make adjustments over time and try to capitalize on it by achieving online visibility. In fact, if entrepreneurship seems like too much, bosses will definitely choose a candidate who is familiar with the intricacies of building a solid online presence, which is why trying this might result in the deciding factor between two people.