Four different reasons to start a SEO campaign based on Inbound Marketing

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Plenty of times we at ReputationDefender have stressed the importance of understanding the intricacies of today’s digital age and the full scope of search engine optimization (SEO). The terminology and the techniques that have been developed since its inception have also allowed plenty of entrepreneurs and venture capitalists to thrive in today’s increasingly competitive market. Such is the case of the inbound market and, by extension, inbound sales.

Inbound marketing, in short, is an approach focused on acquiring new customers through content and different interactions that might result helpful and attractive enough. By adopting inbound marketing, companies will find potential customers more easily, and, moreover, customers will also find companies through different platforms such as blogs, social media and search engines. Unlike its counterpart — outbound marketing — , inbound marketing does not need to compete for prospects attention. By coming up with compelling and perfectly tailored content to address different problems and needs, inbound marketing comes in handy as the perfect strategy for attracting qualified prospects and leads, thusly building trust and credibility irrespective of the nature of the business.

However, and regardless of whether inbound marketing is used for increasing sales and revenue, the mere term inbound has been adopted as for today’s preferred marketing and sales strategy. In terms of search engine optimization, inbound marketing is just another strategy out of the hundreds that have emerged as of the past decade; yet, perhaps, the one that has proven to be the most efficient when it comes to using SEO as a tool for lead generation.

But why is inbound marketing critical for coming up with a successful sales strategy? Well, here are at least four different reasons:

1- Although inbound marketing requires some time to show remarkable results, it’s undeniable that it manages to attract customers more organically, which, in the end, results in much better quality leads and longer lasting customers. Inbound should be conceived rather as a long-term relationship instead of the attraction that pops up during the first date. By implementing inbound marketing, companies manage to draw more people and pull them closer to them with perfectly tailored content — which, again, is relevant to what they need and what they are looking for — , rather than chasing down prospects surrounded by a fog of despair.

Thus, companies can actually educate their clientele. By developing informative, genuine, compelling and helpful content, customers start their «education process» long before they find themselves at the purchasing decision stage. Thus, the remaining parts of any sales process will continue to flow as it is supposed to: smoothly. Once customers have come across the content that has been spread out through the different stages of the buyer’s journey, it is no less than obvious that they will a particular business — the one that has implemented these strategies — once they are ready to purchase anything.

2- Inbound Marketing and, by extension, inbound sales, have remarkably improved two major issues that have always been critical within the vast sales spectrum: now, it is possible to have better leads and a much better engagement. Through inbound marketing, companies can tailor the way they try to reach out to their customers based on what they are actively looking for, thusly providing a more reliable solution to their problems or issues in general. This is actually one of the today’s SEO most remarkable achievements: inbound marketing implementation allows companies help customers go through all the confusion and fake opportunities that are commonly related to other techniques and tools. Besides, it is also the perfect opportunity for companies to stand out amongst their competitors while setting their businesses apart from the mass.

3- Unlike outbound marketing and, by extension, outbound sales — the ones that also been coined as intrusive, as they distract customers and audiences with an overwhelming quantity of noise — , inbound, in contrast, is far less intrusive and more appropriate for modern audiences and consumers in general. The perks of using SEO techniques that rely on inbound marketing allows companies to convey information without falling victim of the aforementioned noise and the sheer array of apps that distract consumers. Inbound marketing allows businesses to map content aimed at consumers, thusly providing much better experiences and genuine and unique buying journeys.

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4- When it comes to tailoring the best search engine optimization strategy, inbound marketing definitely stands apart. Inbound is capable of getting past today’s most common barriers that prevent businesses from thriving under these circumstances. Whether it is budget or visibility, these cannot be considered as legitimate excuses for not being able to access or reach out to more consumers. Think of successful startups: many have managed to create value and skyrocket their sales and visibility after the successful implementation of inbound marketing. Targeting and adapting the message is, however, no easy task: it demands creativeness and thinking instead of an ongoing, almost unlimited, a flow of financial resources.