ARMY Matches BTS’ $1M Donation to Black Lives Matter in 24 Hours

Research BTS 🔍
4 min readJun 8, 2020

In a little over 24 hours, the most powerful fandom in the world shows what they can achieve when they come together for a cause.

Update 7:12 pm PST (June 7)— See press release from One In An ARMY here

Update 3:30 am PST (June 8) — OIAA estimates total fundraising time to be closer to 26 hours (TBD).

Three days after BTS spoke out against racial discrimination through a statement on Twitter, it was announced on June 6 that the group and its agency Big Hit Entertainment donated $1 million to Black Lives Matter.

The band has a history of raising their voice on social issues, and their influence over the years has resulted in the creation of a fandom, ARMY, that knows how to use its power for good.

Upon the news of the donation, ARMY followed BTS’ lead and were inspired to take even bigger action on their own.

Fans were on a mission to match the group’s $1 million donation, and hours later, #MatchAMillion started trending worldwide on Twitter as many were spreading the word about this special fundraising project.

It’s no doubt that when ARMYs set a goal, they work hard to achieve it. This was no different.

And in a little over 24 hours after the…



Research BTS 🔍

An archive of BTS ARMY data and insight, documenting the fandom’s activities and significant moments. Twitter: ResearchBTS