News from 2016 to 2017 before the summer holidays!


LVMH absorbs Christian Dior Couture for 6.5 billion euros.

Retail Conseil
Jul 10, 2017 · 3 min read

Until now, Christian Dior SA held 100% of Christian Dior Couture on the one hand and 41% of LVMH on the other hand. But the holding has sold Christian Dior Couture on July 3 to LVMH. The operation therefore makes it possible to unify the Christian Dior brand within LVMH, which already owned its fragrance activities.

Céline and Loewe change CEO.

Séverine Merle became the new CEO of the Céline brand, becoming the 3rd Woman CEO in the LVMH group. She replaces Marco Gobbetti, who is then the new CEO of Burberry.
On the Loewe side, Pascal Lepoivre, who was previously responsible for Céline, is now the new CEO of the brand. He’s joining the artistic director Jonathan Anderson.

Emmanuelle Khanh left us on February 17, 2017.

One of the pioneers of ready-to-wear in the 1960s. She was recognized by its large glasses which she had made a real fashion accessory.

Trends in market trends

The evolution of the luxury fashion market is expected to increase further according to a study by “Bain & Co”. After a slight decline in 2016, this market grew by 4% in the first quarter of 2017. This trend is not expected to weaken according to Bain & Co, which does not predict a decline for the rest of the year.

Exhibition Christian Dior at Arts deco.

The big exhibition of the year in fashion was Christian Dior who has just begun the Museum of Decorative Arts. The Parisian museum celebrates the anniversary marking the 70th anniversary of the creation of the Dior house. Not to be missed (the exhibition will close in January 2018).

Launch of the LVMH multi-brand eshop «24 Sèvres»

LVMH launched its e-commerce site by creating its website “24sèvres.com”. This luxury E-shop, a continuation of the Parisian department store “Bon Marché Rive Gauche”, is full of ambitions with 68 luxury houses such as Marni, Chloé and Givenchy as well as 77 pieces available in limited edition.

The generation Z: the next challenge of luxury?

If generation Y is connected, generation Z (born in the 2000s) is even more so, and conduct the brands to pass through the relay of influencers, Instagrameurs or other bloggers. We observe that the under-20s are less individualistic with a different relationship to luxury when they are old enough to consume. This market changes a little more every day to this new target completely connected by being on snapchat for example!

How th online luxury rises!

According to US consulting firm McKinsey Global Inst, sales of Luxe products will raide by 300% in the next 10 years. If each brand has an E-commerce strategy and therefore sells consistently on the web, the most interesting kind of product is the edition limited, which corresponds to the main expectation of luxury buyers: exclusivity.

LVMH acquires Francis Kukdjian brand

LVMH, still, now owns most of the Fragrance House Francis Kurkdjian. The company, which says to achieve “strong growth” of its turnover “to more than 50% per year”, did not want to give more precision on this transaction.

Retail Conseil

Written by

Since 2004, recruitment solutions for the luxury brands industry. www.retailconseil.com

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