What’s Missing from Your Inbound Marketing Strategy?

Answer: A Mobile App

Adding Mobile to Your Methodology

The Inbound Marketing Methodology relies on your company’s website, social media accounts and email marketing.

To sum up the above funnel… you (an Inbound Marketing wizard) attract visitors to your website with relevant content on your blog and increase your reach through search engine optimization (SEO) and social media. Once the visitors consume your information, the goal is to entice them to provide their email address with some type of offer. Once you have collected their email address, the visitor is now a lead. Your company will convert these leads into customers through well crafted email campaigns and warm sales calls. You then delight your customers through continued engagement so they become promoters and rush to the nearest mountaintop to shout happy thoughts about your company.

As a marketer or a consumer, the Inbound approach to marketing shouldn’t blow you away. Inbound Marketing has grown from an idea in 2006 to become the preferred way to buy and sell online in 2017.

But distributing and consuming content has changed since 2006. Thanks to this guy…

Apple launched the iPhone in 2007 and the App Store in 2008, changing the way we communicate.

Inbound Marketing was invented to adapt to the changing nature of the buying process brought on by the ability to easily find information on the Internet. The App Store has had a similarly disruptive effect on our daily lives as the Internet.

So why are apps missing from the Inbound Methodology?

…They shouldn’t be…

With the proper app building platform, you can supercharge your Inbound funnel by distributing apps and information as content offers and close more deals by communicating with customers in more effective ways.

1. Turn visitors into leads with a mobile app offer

Turning visitors into leads requires an offer.

What are you offering your website visitors to convert them into leads? A Guide, an eBook, a White Paper, maybe a Free Trial? Businesses are limited to a handful of offers for which a visitor will exchange their email address.

The rise of Inbound Marketing has led to millions of Guides, eBooks and White Papers. Everyone is fighting to create the most relevant content and as more people adopt the Inbound methodology, it becomes harder for your company to get noticed.

Stand out from the crowd with a mobile app.

App creation platforms like ours at Retrieve will allow you to see who has downloaded your app from the App Store. Additionally, you can collect additional user information, just as you would through a form on your website.

Integrate a list of your app users into your existing CRM and, voila, the most common CTA in the world is now generating leads for you.

Having a mobile app available for download is, in itself, and enticing offer.
24% of all app downloads come from the company website.
-Google

2. Turn leads into customers with mobile communication

Apps are sticky and unique. With a custom mobile app, your company can have prime real estate on your potential customer’s favorite device. Having this sacred spot and communicating your message from it will allow you to turn more leads into paying customers.

Here are a few communication features of mobile apps that will help you close more deals.

Push Notifications

Notifications through your mobile app add a whole new level to your marketing strategy. While 1,000s of other companies may have your lead’s email address, the average user only has 36 apps on their phone.

Push notifications are better than email, the open rates for push notifications vary from 30% to 60%, and interaction rates run as high as 40%. In comparison, the average open rate for email is 20%, and the average click-through rate is only 5.4%.
-MoFluid

Similar to email marketing, mobile notifications can be sent to segments of your app users and you can easily report on who has interacted with your notifications.

Up To Date Content

Just as you would keep your blog up-to-date, you can add additional content to your mobile app. The average American spends two hours on their mobile device a day and they use native mobile apps 6 times more than the mobile web.

Provide additional business or product information in your app to allow your users to educate themselves on why they should buy from your company.

One in two app users turn to apps to help make purchase decisions. Of these, 45% use apps to look for more business or product information, and 29% use apps further down the funnel to make a purchase, either online or offline.
-Google

2-Way Communication

Sometimes we have to remind ourselves that apps live on phones. Phones are meant for communicating.

Mobile apps that allow for 2-way communication open up a new way for you to close your leads into customers. Email marketing requires that your company sends an email and the lead needs to take the right action at the right time to respond. Having a communication feature built into your app will allow potential customers to reach out to you on their own time.

Empower your leads to take action, instead of requiring reaction.

Summary

Inbound Methodology is based on web and email. Since the Inbound Revolution of 2006, mobile apps have changed the way we live our lives.

The Inbound Methodology has not adapted to incorporate mobile apps.

Adding a mobile app to your strategy will differentiate your business, add a unique offer and allow your business to close more deals.

Need a Mobile App?

Download the Powered by Retrieve apps below to learn more about how Retrieve can build your business a custom mobile app or visit our website at Retrieve.com.