Introduction! Remember & Share (Hooked — by Nir Eyal)

  • Habits are defined as “behaviors done with little or no conscious thought.”
  • The convergence of access, data, and speed is making the world a more habit-forming place.
  • Businesses that create customer habits gain a significant competitive advantage.
  • The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit.
  • The Hook Model has four phases: trigger, action, variable reward, and investment.
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