If You Only Knew How Easy It Was To Rank Higher In Search Results
The way search engines work now, they are looking for accuracy & relevancy.
If someone searches “best beer bar near me” (one of the top Google search terms which has doubled alone in the last year) and they happen to be literally standing in front of the business, the web crawlers will see that the data is bad and suggest a location with more accurate data. It’s a real problem.
Let’s discuss how search engines work. As it relates to restaurants and key words, 2 things are happening.
- When you type in “best Burger in Hoboken,” the search engines look for any restaurants or uses of “Burger” in the geographic of “Hoboken.”
- Once they’ve done that, they are looking for relevant, recent data.
If your company, and therefore website URL, has the word “Burger” in it, that’s going to be a positive note for a search engine. If they then find it on your menu, find it in mentions of your restaurant on review sites or social media, that’s also going to be positive.
Once they’ve indexed that the word “Burger” is relevant to your business, the engines are then going to look for frequency and most recent use. In other words, if the latest review on Yelp business page references “Burger,” that’s going to proof positive.
If you want to rank high in search results, you need to do three things:
- Use relevant keywords on your website
- Update your website and review sites often
- Make sure your location data is correct
To learn more, click this link.