I hate the NyQuil bottle.
Jay, you said it here:
Difficulty then is a relative term, related directly to the ROI you’ve mentioned. If something is difficult but lacks ROI, it’s probably not worth pursuing
My newsletter of like 5 people, 1 of whom even click the article links (who is a friend I talk with regularly anyway)…
This essay is one of the things that made me want to work at Basecamp in the first place. I count myself lucky to be part of a support team which has been granted permission to accept responsibility and act with empathy. Thanks for letting us do the right thing!