7 easy and proven tips to boost your restaurant’s Facebook page likes
- Be Transparent
“We never want to delete any negative reviews,” says Ashley Tyson, social media manager at 4Food.
“Nobody expects a restaurant to always be perfect, but an honest response and quick offer to resolve the situation is what differentiates a good restaurant from a bad one.”
Above, you’ll see that when Judy complained about a wrong order at her local Jimmy John’s, the company showed initiative and replied with an email address and a willingness to work hard to regain trust.
And just like you shouldn’t only pay attention to good reviews, you shouldn’t play favorites to those with a large social network.
The average Facebook user has 130 friends. But just because someone has more or less doesn’t mean they’re a more or less valuable customer. Be sure to respond to everyone and address everyone’s concerns — in a timely manner.
Part of Chipotle’s marketing department, Joe Stupp recommends it’s company policy to answer every (or almost every) Facebook post, whether it’s positive or negative, typically within an hour or two. And people do appreciate the round-the-clock responses, no matter how “popular” they are on Facebook.
2. You Must Respond
You want to engage your fans on your Facebook Page, but you also want them to know that you are engaged, too.
*** Be sure to answer questions, address concerns, and acknowledge when people take the time to post on your Page. ***
Even if it’s just a thank you for a nice remark, be sure to respond to your fans. Never underestimate how far the words “thank you” can go!
3. Share your goods
Food not only tastes and smells delicious — it looks beautiful, too.
Post pictures of your dishes like Hill Country does, because those “food porn” pics are sure to make people salivate and get them in the door.
There’s actually people who like looking at artful food and sharing it with their friends.
You also don’t even need a photo. Check out how this sensory description works wonders:
4. Don’t Just Sell — Be Interesting because customers don’t like spammers!
Yes, your restaurant is a business, and your goal is to make profit. But you don’t have to do the hard sell on Facebook — oftentimes restaurants are overly promotional.
While consumers LOVE to hear about your new menu items and special offers, they don’t want to interact with anyone that appears too self serving.
Think about your brand and then try to find the right mix of promotions and special offers, education, customer service, engagement, etc.
Use a diverse set of content to establish and build your brand.
The above photo shows that on National Oyster Day (who knew that existed?), Island Creek Oyster Bar posted a YouTube video — this is a soft sell that doesn’t desperately scream “Come eat here!” yet they are still planting seeds that could get consumers to crave oysters.
Sharing fun facts pertaining to your cuisine or the team is also a fun way to get people excited about your food, and it humanizes the brand.
Another way to promote your brand is to let others do it for you. After all, word of mouth marketing is the most effective (and authentic).
(Chipotle) Joe Stupp recommends that you motivate your customers to become ambassadors by treating them well, listening to them, talking to them, informing them and being interesting and engaging.
Once you do that, your loyal fans will spread the word for you (for free!) online and in real life.
5. Share Your Press
You’ve worked hard to get good reviews and spur people to write blog posts about your food. Go ahead and share it with the world.
For example, if you were featured in a newspaper like the New York Times, that’s a huge plus to your brand’s marketing.
This goes in tandem with avoiding the hard sell — by being awesome, you’ll motivate people to spread the word.
More publicity means more customers, and it will snowball as long as your product is delicious and your customer service remains excellent.
6. Educate Your Fans
Restaurants have a unique opportunity — they can showcase the food, provide recipes, explain the origin of a dish and shoot videos of the chefs in action.
That kind of content never gets old, and it doesn’t even have to be original — there’s so much stuff on YouTube, you can use it for your own channel (show credits of course).
The Mermaid Inn posted this how-to video above on its Facebook Page to show fans how to cook and eat lobster — an item they sell, so it’s related to the restaurant but also adds value.
People want to know what they’re eating and how it was made for them.
Showing them that you have the freshest, tastiest and most healthful product possible is very enticing to customers and can boost your restaurant’s success.
7. Add your menu to your Facebook Page
Add your Menu to your fan page — Your fans are hungry and want your food!
Make it easy for them to find your menu by putting it right on your Facebook page!
You can even link it directly to your website to order or use the free Woobox app to connect to your page.
I’d like to help you even more with your restaurant’s online presence, so you can call me at 1-(347)-735–2694 anytime for a complementary strategy session (30 minutes). We’ll go over your business goals and how we can move you closer to accomplishing them.
I believe a lot in providing helpful and actionable VALUE so you can….
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