# December Update # Universal Reward Protocol

December is the perfect month to reflect on everything that has been achieved since the beginning of the year. It’s also the right time to put names on what has been built. The shopper application in Universal Reward Protocol network will be called Weward. We believe that, with Weward, we can hasten the adoption of blockchain technoly by making it accessible to millions of shoppers around the world.

Bringing adoption of the blockchain technology remains one of our main objectives. We strongly believe URP will be one of the applications that will show a concrete use case of blockchain in the daily life that will add value for three types of actors : retailers, brands and shoppers. Retailers and brands will have a new kind of relationship with their shoppers, gaining customers insights directly at the root which is the shopper. In return, shoppers will be rewarded for their engagement while retailers and brands will cut their acquisition and retention costs. All of this doesn’t require any knowledge of the blockchain technology. All the benefits and no complexity are our primary concern at URP.

You’ll find below an ICO status update, a Community update, the events we recently participated in, a partnerhsip update and eventually the last piece of articles covering Universal Reward Protocol taking on the way Marketing is being considered.

As always, if you want to learn more about Universal Reward Protocol or discuss with our team, you can join us on our social media :

ICO Status Update

After discussing with top-tier VCs in the crypto space, we’ve decided to change our fund-raising strategy. As you probably know, the crypto market is very depressed, which forces us to postpone the ICO.

We decided to change the terms and conditions to maximize our chances of success and the return on investment for buyers. It’s becoming increasingly hard to raise funds in the crypto-space, for all projects. Nevertheless, our mission to reshape marketing using blockchain technology remains unchanged.

We decided to change the hard cap to 5M€ and the soft cap to 1M€. The new end date for the ICO will be June 30th 2019, the price of the token is now 0.025€.

In order to meet our capital needs to market the product, we will also sell tokens directly to retailers and brands (tokens from the company reserve), in a kind of “B2B ICO”. We believe that this is the way future ICOs will be conducted.

For bounty winners, you’ll be of course entitled to the same amount of URP tokens worth in €. For example if you initially won 25 tokens, you’ll eventually receive 100 URP tokens with this change in token metrics.

Community Update

December saw the ending of the first part of the URP Brands Challenge. We’d like to thank everyone who participated since the beginning of the game.

1)URP Brands Challenge Highlights

Over 200,000 URP tokens were won over the course of the URP Brands Challenge. It was great to interact directly and transparently with our community, the same we envision the interaction between retailers, brands and shoppers in Weward.

To refresh some memories, here is the list of the games we built over the last couple of months : a trivia for brands, an akinator for retailers and brands, the “In Love with my brand” picture contest, the treasure hunt, the slogan for the company, the challenges and the best shopper app name contest. If you would like to see a particular game played in January, drop us a line at contact@rewardprotocol.com

In the meantime, you can take a look at the best submissions we received through the first part of the URP Brands Challenge. Thanks again to the community!

“In Love With my Brand” contest

And if you want to play a Christmas game, here is a good riddle:

We love brands. And we love most of all brands with history, brands with character.
Will you find which one is this one?

What does that mean, impossible?
This damn war is turning the world upside down.
However, a solution must be found. No choice.
When you are the son of an immortal, you cannot let the first annoyance stop you.
Let’s be ingenious. Let’s show some creativity. Let’s explore where no one dares to go.
What choices are available to us?
Not much. And no one loves the one left.
This is an interesting challenge. It is a challenge at our height, perfect for our taste for subtle impertinence.
Then let’s choose it. And let’s make it iconic, where others conspire against it.
This orange color.”

2)Blockchain Adoption

In our last communications, we outlined that blockchain is about shaping a new paradigm through a wide-spread industralization of trust. And to achieve that we need applications builts on top of the blockchain infrastructures available today.

That’s why we launched a collective called Blockchain Adoption with the aim to gather Blockchain Providers and Blockchain Seekers. We are beginning to have some traction with this new organization.

Again, if you are interested in joining this collective either as a Blockchain Provider or a Blockchain Seeker, you can contact us at contact@rewardprotocol.com


Here are the edited basics of Universal Reward Protocol materials with the versions in Korean, Chinese, English and Russian :

White Paper:

One Pager Token Metrics:

Technical and Product Update

The technical team worked tirelessly on the demo with the help of Consensus to be able to release it to the grand public as early as possible in Janaury 2019. So we are delighted to announce that the demo of Universal Reward Protocol is available to anyone who wants to test it and experience a new kind of interaction with their favourite retailers and brands (both Weward , the shopper application, and the retailer interface).

Here is the link to the demo : https://demo.rewardprotocol.com

We recommend to use Chrome to test it. When you are the landing page, you just have to sign up to create an account on the demo. On your first connection to the platform, the loading period is about 30 seconds to connect you to our sidechain when you initiate your first session.

You’ll then have access to both the retailer and the shopper interfaces demo, let it guide you !


CPChain and Universal Reward Protocol partner up to bring mass adoption to blockchain technology.

We are delighted to announce that CPChain and Universal Reward Protocol are forming a partnership to boost the adoption of blockchain technology. The main focus of this partnership is to increase the value of data sharing while ensuring users’ privacy. The two companies will especially cooperate on the field of IoT data integration and sharing.

« We are very happy to partner with CPChain, an established company in the blockchain space. We share the same vision regarding the privacy of data and I hope we’ll achieve it together to build a great product for shoppers around the world. » added Yves Benchimol, CEO of Universal Reward Protocol.

It’s a great win for Universal Reward Protocol to partner up with CPChain, an established blockchain company which succesfully raised 30,000,000$ in 2017.

On the road

The beginning of December was the second week of Universal Reward Protocol’s team trip in China with two stops: one in Hong Kong and the other in Beijing. We were selected to be part of a special delegation of the best french startups to meet with big corporate actors of the Chinese market. We are currently working with established retailers and brands on the first private pilots on Universal Reward Protocol.

Pitching Universal Reward Protocol in Beijing

January will be also be a great month for our roadshow as we’ve been selected to be part our the Consumer Electronics Show (CES) in Las Vegas, the biggest tech show of the year. This will be a great opportunity for Universal Reward Protocol to showcase the demo of our product. Feel free to reach us if you are there!

URP in the Press