We launched an App that let you customize your iPhone to look like a 2000s era MP3 player. As Rewound grew exponentially across the world from Japan to China to Iran to Russia and the rest of mainland Europe, Apple KILLED it.
People were flooded with nostalgia — in dark times it was an escape that could only be described by this gif:
A skin ecosystem blossomed
a Cambrian explosion of user created skins occurred at #rewoundskins
It got to #19 in the US Music App charts and charted globally. It was a viral sensation, spreading across the world.
Meet Rewound, an app that turns your iPhone into classic iPod
tech Updated: Dec 12, 2019 15:10 IST Remember the classic iPod? It was one of the most successful products from Apple…
iPhoneをiPod classic化するアプリ公開。App Store審査を通るためトンチが効いてます - Engadget Japanese
アプリ開発者のLouis Anslow氏は、App Storeの審査をくぐり抜けるため、いくつかのトリックを使っています。一般的にアップル製品またはインターフェース画像の使用が禁じられていますが、本アプリもストアでは「iPod ...
Это бесплатное приложение превратит iPhone в старый добрый iPod
Rewound - новое приложение-плеер, разработанное программистом Луи Анслоу, с помощью которого дисплей iPhone обретает…
Así puedes convertir tu iPhone en un iPod
La nostalgia por el iPod sigue viva. Tanto es así que está causando furor una aplicación para iPhone que simular la…
SO MUCH LOVE
Something was happening, something magic — people across the world were rediscovering an old love together, experiencing their music in a whole old way via a programable music player…. THEN
Apple KILLED IT
What were Apple’s reasons for killing Rewound?
1. Copying iPod Design
Rewound was specifically designed not to infringe on Apple’s trademarks and we didn’t. Rewound could look many ways. Not until users started sharing/using clickwheel skins did they ban the app.
Apple have carte blanch over the AppStore and they took it down. The truth is:
- An optional scrolling motion to navigate a menu isn’t Apple IP
- A button layout without a wheel or scrolling navigation isn’t Apple IP
- Similar menu systems are found in all operating systems.
- Skins were user added/downloaded, we didn’t include them in the app.
Enabling scrolling navigation, a clickwheel skin + matching layout were 100% opt-in. Users decision.
2. Charging for Apple Music features
This is less unreasonable BUT they already approved the in app purchase before Clickwheel skins started proliferating… then they decided it was not ok. Double standard?
3. People would mistake it for Apple product
There is just no way.
We can’t update the app to get it re-approved without breaking the app for all 170,000+ users. So we’re going to have to upload a separate version but feel it is barely worth the time or effort to even try and humor them, they’re just going to keep saying no until users can’t possible make it like their favourite music player.
Rewound WILL LIVE via REWOUND.APP
In the digital age THERE IS ALWAYS A WAY and we’re going find a way for 2000s era MP3 players to come back into our lives for good.
We’re launching REWOUND.FUND. Since we have been deprived of revenue by Apple we are starting this fund for development of a Rewound Web App for iPhone/Android and Android native app.