The Road Ahead is steeper than ever as digital’s influence on businesses continues to rise (credits: Mark Oliver Dittrich, Penguin Random House)

It’s OK. You have a team looking at digital. They’ve got it covered. Have they really?

Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit?

Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone share the same vision and approach to digital? Are there gaps in knowledge, expertise or remit?

As digital continues to exert even greater influence on businesses, the pertinent question for CEOs remains: Is your business in safe hands when it comes to digital?

Digital impacts more than you might think

Whatever industry…

Rewrite Digital

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