Why Video Is The Next Big Thing
It’s time to make way for this new type of storytelling
You know the saying “a picture speaks a thousand words?” Well, that is certainly true seeing that humans are visual beings. Rather than using a bajillion of words to describe a beautiful scenery, a picture precisely captures the essence. But what does that say about videos? In the age of technology, we’re are so fortunate for being able to capture and share moments through apps such as Instagram, Snapchat, and so much more. These creations have drastically shaped the world into something that Vincent Van Gogh could have never painted, let alone imagined.
As we can tell, filming videos is slowly but steadily becoming the newest trend of documentation, with our generation’s endless choice of visual-related apps, we can see that the video is going stronger than ever, and it will only be more advanced as we move on.
Like the earlier mentioned, humans are visual beings who are more likely to respond when they are stimulated by visual. Rather than trying to describe to your mom what your new puppy looks like, it’s a no brainer that, we’d much rather sent a picture right? But sometimes still image just isn’t enough to accurately capture what your puppy is like, how playful it is and the cute barks it makes when it wants you to scratch his chin. That’s when the video-filming comes in.
With videos, you are able to capture a moment in ways that photography does not allow. You are able to capture the ambiance, the laughter, the way your little sister smiles when she’s excited, things that go unnoticed in still images.
Have you ever thought about how we are now able to connect with people that we couldn’t have done before when technology wasn’t as advanced?
Moving visual images used to only be only for entertainment and appreciation such as films in the cinema or broadcasting on your television. However, now we are about to use videos to connect with a friend who is living overseas, use videos to document your daily lives and share it with friends, family, and even strangers through the interwebs.
All it takes is a working a webcam, phone, or a camera, anything that works as a camera, and a simple click to stay linked with the people you want to connect with. And with the array of platforms (think: youtube, instagram, skype, snapchat, musicall.ly and more) that we can choice from, video-making has definitely turned to the current way of communication and here are the reasons why videos is the next BIG THING.
1. Rapid increase in number of videos on social networking platform
If you haven’t noticed, people are watching and uploading videos more frequently than before. As a fellow Facebook user, it’s not hard to be bombarded by the increasingly shared videos on your dashboard. By comparing years 2014 and 2015 alone, video posted on Facebook have increased by 75% globally and 94% in the U.S. It’s crazy to know that People on Facebook watch 8 Billion Daily Video Views, Doubling From 4 Billion In April 2015. Forget regular videos, 360° videos are also getting more and more common. People are becoming more accustomed to watching videos on their phone because of these trends.
Can’t related to that because Facebook isn’t your thing? That’s cool, since there’s also a clear trend change on the ‘gram too. According to TechCrunch, Instagram has stated “the total time people spent watching video on the platform has increased 150% over the last six months”.
As a proud user of Instagram I can confirm that. I watch videos more than ever as I scroll through my dashboard everyday. Though the quality itself isn’t that great, I can vouch for the increase of video watching.
2. Transition period from Web to Mobile in Video
It’s a no brainer the Youtube dominates the video world on the web. The giant platform, acquired by Google in 2006, now has 1 billion users all over the world.
But what about Youtube’s mobile platform? Unfortunately, Youtube is not a mobile first platform. You might use Youtube sometimes when you want to show your friends the newest viral video, but watching videos that are longer than 10 minutes is rare. People care about their data limit would only use Youtube when there’s wifi around. Plus, in order to have the best Youtube experience, you’d have to hold your phone horizontally, which could be quite a hassle at times. This explains the reason as to why most people watch Youtube videos on their phones only when they are at home.
The general interest for video applications has been globally increasing for the past 5 years (see graph above.) Though there are countless apps on the App Store, more than half of the apps in the “Photo & Video” free app category are video-related apps. With observation, we can divide video applications into three categories.
1) Live Stream
On live stream apps, people can stream their performances or events and interact with audiences. A few of the most popular live streaming apps are Periscope, Facebook Live and Lively. Periscope tries to get more users by collaborating with NFL and Andy Roddick.
Besides the U.S., the mobile live streaming market in China is also huge. According to Andreessen Horowitz the mobile live-streaming market opportunity is said to be a $1.8 billion industry last year, and will expand to $15.9 billion by 2020.
Snapchat and SNOW are the most popular apps for this category. Users use fun filters to connect with others.
Flipagram, Vine and Musically are famous apps in this category. User are able to express their creativity through these apps. Though Vine is the OG app among these three, it’s said that “Vine isn’t growing and most of its top executives have left” even though they have 200mil MAU.
3. No winner yet? Why?
As far as we know, there is no other application with a user base that consists of more than 100 million besides Snapchat and Vine. However, like I mentioned above, the situation of Vine is not reliable and there is no clear winner besides Snapchat in video apps.
There are 3 reasons to why there is no winner.
One of the reason is most of the apps are new, since are they have only been around for three years or so.
Second of all, Instagram, which is considered as a photo app by most, video apps are segmentalized meaning users are scattered and it’s difficult to usher all users to one platform.
Thirdly, people still don’t have a clue on how to create videos. People have only been watching films as audiences since movies were introduced in the 1890s, few have been on the other side of creating videos.
The history of taking/editing videos is still new. Whenever I ask people if “They take or edit videos?” their response is usually “no,” as they take photos more often than videos. Because of that, it will take some more time for people to get accustomed to taking and editing videos.
Although it is still unclear as to which application will win in this video app war, there is one clear thing: “Videos is the Next Big Thing”.