the market will be the judge
“I don’t get it, who’s the judge?”
David Black

I love this. It took me so long to get the idea that it is better to move fast and get a minimum viable idea into the world and let the world decide if it wants it or not — rather than perfecting a work of art until it’s perfect…maybe…one day soon. It also means you have to be willing to ‘kill your darlings’. If it doesn’t work it is just information. Move on and try the next idea, or adjust this one and try it again. The world as beta testing lab is a lot less scary than the world as ‘judge of my worthiness’!

Really, ‘judge of my worthiness’ is a story we tell ourselves that functions as keeping us in the status quo.

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