Riding the Pink Elevator for Breast Cancer Awareness

October 12, 2016

By Lily Rau

Today, First Lady Sue Snyder visited Detroit to be part of the Susan G. Komen and Metro Elevator’s “Ride the Pink Elevator” campaign. As a breast cancer survivor herself, the First Lady was honored to be able to raise awareness and help other women in the state who are battling breast cancer.

Detroit is the fourth Pink Elevator location in Michigan and the tenth in the nation. The first nine campaigns each raised between $9,000 and $20,000. 15 more elevator campaigns across the nation are planned to be completed before the end of the year.

“Breast cancer affects women all across our state and nation, and as a cancer survivor, I am proud to welcome the fourth Pink Elevator initiative to Michigan,” Sue Snyder said. “In the first three elevator campaigns, Michiganders raised more than $30,000 to support Susan G. Komen. This will be our biggest, brightest and longest elevator campaign yet, and it’s an honor to host it in Detroit — Michigan’s comeback city.”

Breast cancer is the second-leading cause of cancer deaths in Michigan women. It is estimated there will be 8,150 new cases of breast cancer and that 1,410 women will die from the disease this year alone.

Early detection of breast cancer increases the effectiveness of available treatments and the overall chance of survival. Women aged 40 years and older should discuss their risk for breast cancer with their health care provider and receive regular mammograms.

If someone you know needs help with breast cancer information and screening, call 1–844-I-GOT-SCR (446–8727) for more information.

Governor Rick Snyder has proclaimed October as Breast Cancer Awareness Month in Michigan. During this month, we join with numerous organizations, agencies and health professionals to raise awareness of breast cancer in Michigan. We encourage people throughout the state to learn more about breast cancer, proper breast health and the importance of having an annual mammogram. Click here to learn more.

Lily Rau is a member of Governor Rick Snyder’s internship program. To apply for an internship in the Governor’s office, visit mi.gov/snyder.