Rick WebbBlockedUnblockFollowFollowingauthor, @agencythebook, @mannupbook. writing an ad economics book. reformed angel investor, record label owner, native alaskan. co-founded @barbariangroup.Jan 4, 2016There is a huge difference between 2–3% and zero percent.Anthony Super141Agreed. It’s slowing, not zero. I’m more trying to illustrate how some might think of the pie as a relatively finite thing.