Among the many ways that creators are able to share and connect with audiences, livestreams are remarkably popular and prevalent. Watching others do or say things on camera is a rather simple thing, and yet there is a tremendous appetite that the public has for this type of content. Why that might be is beyond most of us to ascertain; for creators, the question isn’t why but rather how to tap into that segment of the content consumer base.

The act of streaming has become a relatively simple thing, with the equipment needed fairly readily available to anyone with the…

Without saying too much about the current state of affairs in the world at large, it’s generally a good idea to know your rights as you’re afforded them across spheres of public life. And while it can feel like the internet is one area where the law is yet to fully take hold or catch up with the behaviors most in need of restraint, there nevertheless exists some protection for the average soul posting from their laptop in the comfort of their home.

We’ve previously highlighted the basic precepts of copyright, and how they pertain to what you post online…

For those looking to capture the attention of audiences online, there’s no shortage of competition for eyeballs. It’s not quite accurate to say that everyone on the planet is on the internet, but the actual number is large enough to feel like that is nearly the case. And given how large our social networks can grow, and how intertwined with friends of friends and degrees of connectedness, our reach online can seem to grow to hundreds if not thousands of people. …

If you’ve worked as a creator for any length of time, you’re probably familiar with the systems used to police copyrighted materials on social media; chances are, you’ve probably found yourself on the receiving end of a notice at least once. The tools offered by the platforms make sense in the abstract, a way for both users and technology to pair to prevent the misuse of copyrighted works. And it would seem to be effective; the number of takedowns from Facebook and YouTube/Google reaches the millions.

But even the best-intended ideas can be misused by bad actors, and that is…

Becoming a creator has never been easier, given the tools available to nearly everyone through a smartphone. What once requires special equipment and a financial commitment can now be accomplished on the same device that connects us to the world at large and to each other. Ease of entry into a content marketplace has made creators of us all, but that same ease hasn’t been extended to monetizing the content that we create.

Looking to earn a return on the content that we generate is an idea that has been slow to catch on, but one that is finally getting…

Creativity is only part of the equation for creators looking to make a mark on social media. Having unique and interesting content is a great start, but if you want to have an impact, you need to have an audience. And as much as it would be nice if the masses congregated to the best work and the most creative content producers, the truth is that followings are built and grown by those who put the work in, not gifted to those who might be most deserving. …

As a creator, you have the talent and the drive to share your ideas and content with the world at large. But even the best and brightest among us needs help along the way to make their creations into a finished product. For all of the big ideas we might have, most of us lack the talent in certain areas to make our ideas a reality as we see them. In those instances, we are left to rely on the creativity of others. However, many creators aren’t able to pay the licensing fees that are required for many works, and…

The archetypal content creator has a very definitive profile for most people who give the matter any thought. They’re young, certainly — young enough to remind a certain cohort that they haven’t been young in some time. They’re energetic and enthusiastic, bringing verve to what they do. Certainly they’re ambitious, in choosing to embrace the challenge of trying to create.

What they’re usually not, at least in our thinking, is us. Not many people would think of themselves as creative, full stop, let alone someone creating content for anyone else to see. …