Photo by Heidi Sandstrom

The future of media has made consuming content tremendously easy for most of us; it’s right there on our phones, just a couple of taps away. And the system is clearly designed with us and our continued consumption in mind; frankly, it’s a surprise when the platform in question doesn’t send us directly on to the next show or movie or song after the last has ended. But if we pull back the curtain slightly, it’s worth wondering if this content engine is working for the creators that power it.

Paula Mejia of NPR notes that the future of music…


Photo by Caspar Camille Rubin

Among the many ways that creators are able to share and connect with audiences, livestreams are remarkably popular and prevalent. Watching others do or say things on camera is a rather simple thing, and yet there is a tremendous appetite that the public has for this type of content. Why that might be is beyond most of us to ascertain; for creators, the question isn’t why but rather how to tap into that segment of the content consumer base.

The act of streaming has become a relatively simple thing, with the equipment needed fairly readily available to anyone with the…


Without saying too much about the current state of affairs in the world at large, it’s generally a good idea to know your rights as you’re afforded them across spheres of public life. And while it can feel like the internet is one area where the law is yet to fully take hold or catch up with the behaviors most in need of restraint, there nevertheless exists some protection for the average soul posting from their laptop in the comfort of their home.

We’ve previously highlighted the basic precepts of copyright, and how they pertain to what you post online…


Photo by i love simple beyond

For those looking to capture the attention of audiences online, there’s no shortage of competition for eyeballs. It’s not quite accurate to say that everyone on the planet is on the internet, but the actual number is large enough to feel like that is nearly the case. And given how large our social networks can grow, and how intertwined with friends of friends and degrees of connectedness, our reach online can seem to grow to hundreds if not thousands of people. …


Photo by Stas Knop

If you’ve worked as a creator for any length of time, you’re probably familiar with the systems used to police copyrighted materials on social media; chances are, you’ve probably found yourself on the receiving end of a notice at least once. The tools offered by the platforms make sense in the abstract, a way for both users and technology to pair to prevent the misuse of copyrighted works. And it would seem to be effective; the number of takedowns from Facebook and YouTube/Google reaches the millions.

But even the best-intended ideas can be misused by bad actors, and that is…


Photo by Carl Heyerdahl

Becoming a creator has never been easier, given the tools available to nearly everyone through a smartphone. What once requires special equipment and a financial commitment can now be accomplished on the same device that connects us to the world at large and to each other. Ease of entry into a content marketplace has made creators of us all, but that same ease hasn’t been extended to monetizing the content that we create.

Looking to earn a return on the content that we generate is an idea that has been slow to catch on, but one that is finally getting…


Photo by Becca Tapert

Creativity is only part of the equation for creators looking to make a mark on social media. Having unique and interesting content is a great start, but if you want to have an impact, you need to have an audience. And as much as it would be nice if the masses congregated to the best work and the most creative content producers, the truth is that followings are built and grown by those who put the work in, not gifted to those who might be most deserving. …


Image by Negative Space

As a creator, you have the talent and the drive to share your ideas and content with the world at large. But even the best and brightest among us needs help along the way to make their creations into a finished product. For all of the big ideas we might have, most of us lack the talent in certain areas to make our ideas a reality as we see them. In those instances, we are left to rely on the creativity of others. However, many creators aren’t able to pay the licensing fees that are required for many works, and…


Image by Free-Photos

The archetypal content creator has a very definitive profile for most people who give the matter any thought. They’re young, certainly — young enough to remind a certain cohort that they haven’t been young in some time. They’re energetic and enthusiastic, bringing verve to what they do. Certainly they’re ambitious, in choosing to embrace the challenge of trying to create.

What they’re usually not, at least in our thinking, is us. Not many people would think of themselves as creative, full stop, let alone someone creating content for anyone else to see. …


Image by SplitShire

Most of us who have spent much time on social media have an idea as to how money is made on social media, and who makes that money. Obviously, the greatest share goes to the companies that run the platforms. Next in the hierarchy are the power users, those that have built a large following and leverage that popularity into advertising deals. And then most of us are way down at the bottom; happy to use social media without making a dime off.

Should we want more from our experience? Social media can be enjoyed if managed in moderation, but…

RightsLedger

A universal ledger focused on digital content ownership tracking, rights management, and global monetization

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