Better B2B Customer Experience through Social Selling?

Today, customer relationships start online

B2B Sales is moving towards Social Selling

  • Online has become the new mainstream, customers expect to be met in the channels they use.
  • Social media is blurring the line between personal and professional. 74 % of those who use Facebook personally, use it also professionally.
  • Sales people are transforming into advisors and consultants.
  • 62% of B2B decision makers say they wouldn’t engage with a salesperson if the communication was not personalized.
  • Artificial intelligence is fast being implemented into sales tech to increase more personalized messages to potential customers.
  • Companies with formalized social selling processes are more likely to hit revenue goals: 78% of social sellers hit their revenue goals in the past year vs. 38% of non-social sellers.



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