Better B2B Customer Experience through Social Selling?

Today, customer relationships start online

B2B Sales is moving towards Social Selling

  • Online has become the new mainstream, customers expect to be met in the channels they use.
  • Social media is blurring the line between personal and professional. 74 % of those who use Facebook personally, use it also professionally.
  • Sales people are transforming into advisors and consultants.
  • 62% of B2B decision makers say they wouldn’t engage with a salesperson if the communication was not personalized.
  • Artificial intelligence is fast being implemented into sales tech to increase more personalized messages to potential customers.
  • Companies with formalized social selling processes are more likely to hit revenue goals: 78% of social sellers hit their revenue goals in the past year vs. 38% of non-social sellers.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store