Tremendously inspiring article Dan Nessler. I do very well know the “experience bubble” and with most digital services I do feel inspired or intrigged after a while. It simply are too predictable — just like Facebook add’s showing me what I already decided NOT to buy.
I remember an old article I read here on Medium that for me touched the field too: https://medium.com/@timleberecht/the-beauty-of-things-that-don-t-scale-e14c91970abb#.18y61enx2! And that have stucked with me ever since.
It also leads to the notion of for services to become good habits they need Variable Rewards, not just the predictable ones. Fascinating what kind of services this might lead to in the future. http://www.nirandfar.com/hooked
Put surprise back into the #service!