The Futile Facade of ‘Instant’

Instant Coffee was invented in 1912. Instant replays on televised sporting events were introduced in 1965. Instant messaging arrived in 1994. In less than 100 years, we went from being able to conjure up caffeine at whim to possessing the power of communicating with anyone around the world at the click of a button.

When does Instant Success come out?

I recently discovered a covert truth which I had been subconsciously kicking sand over. Contrary to the rhetoric running around my mind, I finally acknowledged that success (be it wealth, health, love) would not rear its rare head overnight or in a flash; and simply believing you can achieve it does not mean you’ll automatically inherit it.

Honestly, I wouldn’t want instant success even if it was available to me. It’s just not an attractive proposition — where’s the fun in that? I live for the downs as much as I do the ups. I have always maintained that if I won the lottery, l’d give it all away. It’s the journey that I am in love with but somewhere along the line I forgot that and the craving to have everything I desire instantly marched to the forefront of my fallacy.

The real irony and problem with believing in an ‘Instant Success’ is that you wind up wasting far more time, thus exacerbating your anxiety and doubling the doubt in your mind that you can achieve anything at all. We read about ‘goals’ all the time, it’s fashionable to have goals but are they all actionable? What isn’t spoken about is the time frame. How long do you realistically need to achieve these goals, what evidence do you have to support this schedule? Simply acknowledging a goal and embarking on its manifestation isn’t sufficient to its realisation.

One of the gems I took from Grant Cardone was that as human beings we always tend to underestimate the quantity of effort required in order to achieve a desired end result. In other words, whatever you consider to be ‘success’ and whatever amount of effort you calculated would qualify you to receive it — you need to multiply that by 10. I recently touched on this in my article ‘The Great Guise of Underachievement’ in which I revealed how I had drastically conceded productivity because I had nobody holding me accountable.

The motivation for writing this article is much the same as its purpose — to serve as a reminder for myself and for you that time is far less important than effort. And that although we scrawl wonderful scripts in our minds of how things in our life will pan out, there are far too many variables for there not to be variation — this requires improvisation and openness to alterations. By having less emphasis on time, we shouldn’t sacrifice urgency but just the reckless idea that everything we want is an emergency.

I write books, e-books and copy/ marketing content for businesses —