Why you should stop debating about the New iPhone X’s price

My little coin in the “iPhone X debate” People don’t buy what you do they buy why you do it. Apple is not a tech company but a luxury brand.

You don’t discuss the price of a Dior handbag

You buy it for the vision, for the brand’s culture it’s aura not just for the product itself.

People want to feel they “Think Different, Cool therefore they buy apple products” It’s nowhere rational but emotional. We all know the devices are not technically the best.

However people don’t buy what they do they buy why they do it.

They don’t buy a phone they buy a better/cooler version of themselves.

Remember people don’t buy what they do, they buy why they do it.

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