Ring Social » Are you Making the Most of the Missed-Call Opportunity?

Some years ago when calling rates were exceptionally high, a large number of people relied on missed calls to communicate with one another and many still do. A few short rings is all it took to communicate a host of messages like “Just got home safely”, “I’m waiting for you downstairs,” “Call me back from the landline” or “I’m missing you!”

The All-Pervasive Prepaid User

Giving and receiving missed calls made a lot of sense, especially for prepaid users (nearly 95% of total mobile users) as it helped them save call minutes, while still getting across a variety of mutually understandable messages using a combination of short rings. Seeing the long history of missed call usage and its popularity in India, one would easily conclude that the concept of missed calls has its roots in the Indian culture, and there lies the opportunity!

Cashing in on Missed Calls

Given that Indians are already familiar with, and receptive to communicating with missed calls, businesses have a powerful tool to form an instant connect with their target customers.

In the midst of brand clutter, many marketers have been finding it impossible to have a meaningful ‘interaction’ with users. There are still others who wish to engage customers with their brands, generate fresh demand for their products, get valuable user feedback and gauge customer loyalty, and this is where missed-call campaigns come to the rescue.

A well-planned and smarty executed, customer-centric missed-call campaign can energise your lagging brand presence. Whether you are looking for ways to get more users to download your app, subscribe to your special offers and alert services, or simply authorize e-commerce transactions on-the-go, a killer missed-call campaign will oblige.

There is no dearth of what you can achieve with missed-call marketing.

Contact Ring Social NOW, and we will help you get the most from your marketing ROI; no terms and conditions apply!