Christmas Campaign report: Who will win this year’s Christmas Ad battle, Rippll’s report will show you.

The John Lewis Christmas ad seems to have taken over the famous ‘Holidays are coming’ Coca-cola advert as the signal that Christmas is around the corner.

Whilst other High-Street brands could only dream of the exposure that John Lewis obtains during the run up to the festive period with their heart warming adverts, this years ‘Buster the Boxer’ capturing the emotions of the nation and their love of dogs, one competitor has stepped up and taken on John Lewis for the festive crown. Marks and Spencer have released their own stocking filler, their ‘Christmas with Love from Mrs. Claus’ was the offering to battle against John Lewis’ publicity.

With both campaigns pulling at the heart strings and getting at the purse strings of the British public, we have analysed how the campaigns have affected footfall at each of the brands Flagship stores on Oxford Street.

Using our always-on 1st Party background data, we have analysed footfall across the two stores. Measuring from the start date of the campaigns we are able to give an accurate measure on who is most successful at driving customers to store and to see how the results compare to before the campaign for the respective brands. Showing just how powerful location data is for brands in measuring the success of their ad campaigns.

Follow the link to see Rippll’s campaign report report: http://www.rippll.com/reports/rip20161118jlms.html

Look out for regular updates to the report as Christmas looms ever nearer. We will be keeping track of the campaigns, and offering insights as the weeks go on.

If you would like a report to measure a campaign, get in touch via email at josh@rippll.com, call: +44 207 749 4181 or tweet Rippll

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