Elvis Had A Personal Logo.

Rita J. King : The Magic Moment

A couple of months ago, during one of six business trips to Memphis in 2015, I finally went to Graceland. I learned a few things.

  1. Elvis didn’t impress Sun Studio owner Sam Phillips at first. He needed to play through his entire repertoire (on a single night) before he finally won him over. It’s as good a lesson as any in not giving up.
  2. Elvis was a great humanitarian, often anonymously and generously helping people, especially in Memphis.
  3. Elvis had a personal logo, which appeared all over the place, including on his personal jets, currently parked at Graceland.
The personal logo of Elvis Presley: Taking Care of Business.

I love everything about this logo, from the lightning bolt to the TCB, which stands for Taking Care of Business. I wanted my own personal logo. I wanted his logo, actually, but that one’s taken. So I started thinking about it. What would my logo be?

I decided on the image you see above, the hand palming the card. I also decided that from now on, anything I publish on the Internet will have my personal logo in it, in some way, shape or form. Like a signature on a painting.

The first time I used it was yesterday, in this piece I wrote on engineering more serendipity in your life and work. Magician David Kwong made a comment: Classic Palm! I asked him for more information and he sent me this great video. If you master this sleight-of-hand maneuver, you’ll impress all your friends.

I love the symbolism of the palm acting as both the concealer and the revealer of the critical information.

We have a magnificent house magician at Science House, Prakash Puru, who does a workshop called How Magicians Think. In the workshop, he teaches teams how people behave when they react to something that they don’t understand. Participants experience change blindness — the inability to see something that happens right in front of them. It is very hard to catch The Magic Moment — the exact second that the change happens.

“You suggest the lie,” Prakash says, “and have them tell themselves the lie and they’ll believe it. Or you can get them asking the wrong question, and they will never get the right answer.”

I am calling my logo The Magic Moment, to remind me what to focus on, and what to reveal. Every time I write something I will turn The Magic Moment into a new and unique piece of art, specific to that piece of writing. In this logo, the magician is revealing the card, not hiding it, and with fingers bent over the edge, is saying: focus here — this is what’s important.

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