Can We Accurately Measure Gig Economy Growth?
Nicole Dieker
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I’m not sure what this adds, but I’m in the mood to comment, so. Uber and airbnb are examples of digital transformation companies. What this means is that, although ostensibly they are in the business of rides and rooms, respectively, the business itself in each case is the digital platform(s) that connect and monetize what individual people already possess (cars and extra room). I’m a freelance writer and there’s a lot of writing on digital transformation in certain areas of the business press.

The fact that the digital platform *is* the business is one of the reasons that they have such a high percentage of freelance workers. It’s designed for a person to put what they own in the service of the digital platform, in a sense. (Or, connect digitally in a sharing economy, if you want a more positive spin.)

So theoretically, there are many more industries that can undergo digital transformation and employ freelancers. Real estate and the selling of it, for example, is already highly on digital platforms due to the visuality. (Most real estate agent listings have gazillons of pictures of the property, and while the pictures may not sell it, they come close.) I can easily see real estate agents becoming middlepeople for a digital platform, or even real estate owners themselves connecting digitally rather than hire an agent.