Facebook Live: What You Need to Know Now

By Laura Oxler

What were you doing Friday at 4 a.m.? You could have been watching a live birth on Facebook Live with 50,000 other viewers.

Facebook continues to encourage original content with Facebook Live. Facebook is going through what some are calling a “content collapse.” People share less about themselves, opting to share information and stories from other websites. The Live feature is meant to inspire users to post live video of anything they want — from mundane activities, to live-changing events.Facebook provides a list of best practices to give a better idea of how to make this live feature work for you. We have a few we’d like to add:

  1. If you build it, they will come. Anticipation, that is. Send out teasers to let fans know when you’re going live. Facebook Live has grown through its seeming spontaneity — while this is a key, there has to be a build-up — if there’s not, there’s no incentive for your viewer to watch live.
  2. Climax. I consider this the key to the Facebook Live formula. It might be a reveal, a pop, an explosion, or a watermelon being squeezed by 686 rubber bands, but a climax is what gives your viewers a reason to tune in. The feature sends a notification when you’re going live. Your viewer might drop everything to watch, so give them a reason to keep watching.
  3. Get weird. Cosmopolitan paired up with Dr. Pimple Popper. A woman tried on a Chewbacca mask she bought at Kohl’s. TLC broadcasted a live birth. Facebook Live may be a good platform for traditional content: How-to’s, interviews, DIY, etc. However, this doesn’t take advantage of the whole point of the feature: the fact that it’s live. The weirder, more creative content is what’s going to get the buzz.

The latest updates to the live feature were just announced last week. The most significant is the addition of two-person remote broadcasts — like a remote interview. Brands can have two live streams happening at once — a notable creative opportunity for brands.

Viewers will now be able to wait in a virtual “waiting room” — a huge benefit to the streamer as they can see how many people are tuned in before the streams are even started.

The new feature also has a MSQRD (Masquerade) feature — similar to Snapchat’s selfie filters. Add that to the list of Snapchat features creeping into other forms of social media.

Originally published at room214.com.

Laura Oxler is interested in interesting things. She wants to know everything about something, and something about everything. As a recent graduate from K-State, she was seeking a creative job in Colorado and landed in the Room 214 office. Laura assists with content creation, development and execution on the creative team.

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