Rules of the Road: Traffic Trends for 2017

As digital and social media marketers, we’re obsessed with keeping up with trends that help us analyze the traffic and performance of campaigns. The methods are always changing, and keeping up with them is critical.

From SEO to strategy, here’s a snapshot of some of our team’s posts that focused on traffic trends so far this year:

Digital Marketing Trends You Need to Know in 2017

Here’s a solid primer of the marketing trends we’re amped about so far in 2017: attribution modeling, machine learning, personalization, and always-on marketing.

SEO: Thinking Beyond the Keyword

Search Engine Optimization used to be out links and keywords. Then searchers and search engines got smarter. Today’s brands and marketers need to focus on advances in artificial intelligence if they want consumers to find them.

Using Tags and Categories in WordPress

A how-to guide on how to make sure your content on WordPress is getting traffic in a crowded field. Tags and categories on WordPress make it more likely your site’s content will attract the audience you seek.

Why You Need to Bid on Branded Keywords

Organic keywords pick up the majority of traffic (about 60 percent), but adding branded keywords adds an incremental traffic increase of up to 30 percent. Sure it takes an extra investment, but it’s worth it.

Getting into the Blind Spots with Google Tag Manager

Google Tag Manager (GTM) is a simple, elegant way for marketers to add, change and update tags and tracking code without touching the source code of a website. We explain some of its best qualities for marketers and brands.

Six Sneaky Strategies for Using Gmail Ads

Gmail Ads are a great way to target your market in a cost-effective way. Here are some tips on how to use your competition to your advantage, and drive traffic your way.

Social Listening Data: Millennials Redefine ‘Healthy’

If you want your campaign to get a lot of traffic, first you need to know what your fans crave, and what they are talking about. One example: Our social listening project for a client uncovered trends in what millennials define as “healthy.”

Do these trends appeal to you? Room 214 is seeking a paid search specialist. Join our team!


Originally published at room214.com.

Erika Stutzman is the Editorial Director at Room 214. With a lengthy career in journalism and content creation, Erika helps Room 214 and its clients through storytelling, communications and newsroom support. Email her at estutzman@room214.com or follow her on Twitter @stutzmane.

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