Rob Avila-BrowninginRobBlogHow To Restructure Paid Search Google Ads Campaigns for AIThe advent of AI tools like Smart Bidding and Broad Match has dramatically shifted the way marketers manage their campaigns, moving towards…Jul 6Jul 6
Rob Avila-BrowninginRobBlogYouTube Ads Just Got Way Easier (Seriously!): YouTube Reservation CampaignsOkay, if you’ve ever tried to get your YouTube ads in those prime spots, you know it could be a total headache. Well, Google just changed…Feb 19Feb 19
Rob Avila-BrowninginRobBlogGoogle Ads 2024: Perfecting PPC with Broad Match & Value-Based StrategiesIn 2024, optimizing PPC performance in Google Ads revolves around the strategic integration of Broad Match and Value-Based Bidding. This…Jan 30Jan 30
Rob Avila-BrowninginRobBlogShaking Up the Digital Scene: YouTube Shorts’ Whirlwind Journey from Launch to Ad StarWelcome to the bite-sized revolution! YouTube Shorts burst onto the scene in 2021, flipping the script on video content with its snappy…Jan 1Jan 1
Rob Avila-BrowninginRobBlogGoogle’s Demand Generation Campaigns and the Future of Brand EngagementConsumer behavior is evolving, leading to decisions being made at various stages of the purchasing process. Advertisers are thus exploring…Dec 30, 2023Dec 30, 2023