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Rob Avila-Browning

Rob Avila-Browning
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How To Restructure Paid Search Google Ads Campaigns for AI

The advent of AI tools like Smart Bidding and Broad Match has dramatically shifted the way marketers manage their campaigns, moving towards…

Jul 6

How To Restructure Paid Search Google Ads Campaigns for AI

Jul 6

Rob Avila-Browning
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RobBlog

YouTube Ads Just Got Way Easier (Seriously!): YouTube Reservation Campaigns

Okay, if you’ve ever tried to get your YouTube ads in those prime spots, you know it could be a total headache. Well, Google just changed…

Feb 19

YouTube Ads Just Got Way Easier (Seriously!): YouTube Reservation Campaigns

Feb 19

Rob Avila-Browning
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RobBlog

Google Ads 2024: Perfecting PPC with Broad Match & Value-Based Strategies

In 2024, optimizing PPC performance in Google Ads revolves around the strategic integration of Broad Match and Value-Based Bidding. This…

Jan 30

Google Ads 2024: Perfecting PPC with Broad Match & Value-Based Strategies

Jan 30

Rob Avila-Browning
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RobBlog

Shaking Up the Digital Scene: YouTube Shorts’ Whirlwind Journey from Launch to Ad Star

Welcome to the bite-sized revolution! YouTube Shorts burst onto the scene in 2021, flipping the script on video content with its snappy…

Jan 1

Shaking Up the Digital Scene: YouTube Shorts’ Whirlwind Journey from Launch to Ad Star

Jan 1

Rob Avila-Browning
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RobBlog

Google’s Demand Generation Campaigns and the Future of Brand Engagement

Consumer behavior is evolving, leading to decisions being made at various stages of the purchasing process. Advertisers are thus exploring…

Dec 30, 2023

Dec 30, 2023

Rob Avila-Browning

Rob Avila-Browning

Digital Strategy & Data-Driven Insight — On a Mission To Throw Ideas At The Internet’s Velcro Wall 💻 💡(rob-blog.com)

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