“Appetites for all forms of content, including advertising, should be consumers’ own. This means consumers need to be able to specify the kind of advertising they’re looking for, if any.”

That sounds like something I wrote about a while back — https://medium.com/@RobBluedreamer/the-future-of-online-advertising-is-opt-in-352f7aad7759#.fnwcpf3vk