Design for Humanity
Daniel Eckler

An interesting reminder that it is not really “money” that makes the World go around, but human connections based on our emotional responses. Each of us are driven by a fascinating tension between rational thought (functionality) and emotional drivers, something that is increasingly reflected in our on-line social interactions, punctuated by emoticons.

However, I don’t think our emotional attachment to objects can be said to be a new dimension to our future. This bond has always been a feature of human life, right back to the first tombs of neolithic man and the pharaohs who wanted to be buried with their most symbolic possessions.

For me the future is about how our emotional attachments move into the virtual sphere. Increasingly we create and trade in ideas and concepts that have no physical form: virtual reality computer games, movies and entertainment, and most importantly new social structures and ideals. The degree to which we can “sell” and popularise these ideas depends crucially on how we react to them emotionally.

In any rational sense we have arrived at a point where we need greater international cooperation, and new systems of Global governance. Yet our emotional response to Globalization and essential pooling of sovereignty are strongly linked to feelings of fear, distrust, and anger. The future of humanity depends on coming to see ourselves as “Global Citizens” but this can only become a reality once we are able to form positive emotional links to this abstract concept. Our progress depends, not simply on building a logical case for cooperation, but on creating a new emotional connection to the ideas of universal human rights, freedom of movement, and equality of opportunities.

Robert P Bruce author of “TheGlobalRace”

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