There’s an infamous ad used in a well-known campaign launched in 2009 by a joint effort between the Foundation de la Haute Horlogerie and the Federation of the Swiss Watch Industry. The ad features a prosthetic hand wearing a fake watch below a simple, hard-hitting message: “Fake watches are for fake people”. The ad was controversial because the prosthetic hand sparked a response from amputees who felt that the ad regarded them as “fake people”. Nevertheless, the logic is sound in most cases and many watchmakers have lived by this adage for some time now. I’m glad you pointed it out here!