When positive ideals are manifested in objects and products we use, those objects and products play a sort of positive psychological or spiritual role in our lives. Well designed products are manifestations of mindfulness, virtues like patience, resilience, iteration, focus, empathy, nonattachment, all at play. When we use these products regularly, they give us a chance to get closer to our better selves. When they are contained in physical things, psychological qualities that are otherwise often intermittent in our thoughts and conduct become more stable and constant. An inner evolution takes place, which is why we form an emotional connection to well designed things. Well designed objects help us grow into our better selves and serve as ever present reminders of what we could be.