Rob McWhirterHow Jobs To Be Done won us our dream customerTwine is an internal comms tool for fast growing companies to bring their docs, news, people and tools into one place. With work spread…Jan 24, 2020Jan 24, 2020
Rob McWhirterinPrototyprHow a product-led approach doubled our MRRThree changes we've made to get us there.Aug 20, 2018Aug 20, 2018
Rob McWhirterinPrototyprHow to grow juicy tomatoes and a great productThis summer I’ve been growing tomatoes. Big juicy ones they are — to my surprise it’s gone quite well.Sep 12, 2017Sep 12, 2017
Rob McWhirterinPrototyprHow better onboarding cut our drop-off rate dramaticallyWriting for onboarding is a UX writer’s bread and butter.May 18, 20175May 18, 20175
Rob McWhirterinPrototyprBuilding a Knowledge Library — Step by StepYour library can look good, but if the content is poorly structured, the whole thing will fall down.Mar 28, 20171Mar 28, 20171
Rob McWhirterInternal content is often neglected, but it’s far from uselessIn that weird mythical realm where, apparently, ‘content is king’, I find myself wondering where internal content fits in.Oct 27, 2016Oct 27, 2016
Rob McWhirterWhy small teams should use style guidesI’m a content writer in a small team; there are four of us. I don’t mean there are four of us in the content team, I mean there are four of…Jun 3, 20161Jun 3, 20161
Rob McWhirterWhy I Avoid Text EditorsWorking on content for a SaaS Product, I write a fair amount of content that I call ‘Design Copy’ — stuff that is hard-coded and can’t be…Feb 24, 2016Feb 24, 2016