Baking marketing costs into the phone may be great from a corporate standpoint, but not from a money-wise consumer standpoint. Google makes their money from ads, and plenty of it. They don’t need consumers to pay for their enormous advertising campaign, and I’m certainly not interested in paying for their fun but exorbitant ads. We walk a fine line, those of us who like Google and analyze the corporate decisions of tech companies. We’re also savvy consumers and have a right and responsibility to analyze actual value of products separate from business plans and decisions that may be good for Google at a very high level.