The Sweet Smell of Success: Body Odour, Attractiveness, and Physical Competition
Scientists have discovered that the sweet smell of success is more than a mere metaphor: it has a basis in fact.
Humans compete in various endeavours. The most clear cut examples are in combat sports, like boxing, taekwondo, or Mixed Martial Arts (MMA).
Non-human animals also compete, mostly over valued resources such as food, territory, or access to mates. Animals tend not to enter into combat lightly, though. Often individuals are aware of their position in a dominance hierarchy and only challenge a rival if they have a chance of winning (or no other option but to fight).
How do animals determine whether to fight or flee? There are many factors they take into account, including relative body size, ferocity of vocal calls, memory of previous interactions, and odour. For instance, lower ranking male mice avoid the scent-markings of more dominant males. High status males have won before and might win again: best for submissive males to steer clear.
But odour can communicate more than formidability. Female mice are more attracted to the scent of dominant than submissive males. Could the same effect of victory on a male’s sex appeal by found in humans?
That’s the question that a team of psychologists at Charles University in Prague set out to answer. They visited MMA gyms around the Czech Republic and recruited 40 male fighters to stand in for the laboratory mice. Each fighter wore a clean t-shirt for 30 minutes before a bout in the Czech amateur MMA league. The fighters also completed a questionnaire about their emotions. After the fight — win or lose — they wore another t-shirt for 30 minutes. The sweat-soaked t-shirts were frozen to keep the body odors fresh.
Later, back at the university, the t-shirts were thawed out and a group of student volunteers gave each a deep sniff (the scientists report that “the time spent sniffing was not restricted,” but I imagine no one lingered over the task). The volunteers rated the odour of every t-shirt for masculinity, intensity, pleasantness, and attractiveness.
The student volunteers rated t-shirts worn after a match as smelling less pleasant and less attractive — but more masculine — than t-shirts worn before a match. The decrease in pleasantness was more pronounced for losers than for winners. That is, fighters tended to smell worse after fighting than they had before, but losers really stunk.
The effect of winning or losing on odour attractiveness wasn’t as clear cut. Losers did not necessarily smell less attractive. But those who felt worse about their victory did. In other words, the scientists found a link between losing and feeling bad, and between feeling bad and smelling unattractive. Fighters varied in how bad they felt about their losses, and those who felt bad smelt bad.
In their research paper, Jitka Fialová and her colleagues acknowledge that the number of fighters they were able to sample was small, and encourage further work on the link between competition and odour in humans.
Earlier research has established that humans are also able to smell fear. A team lead by Lilianne Mujica-Parodi at New York’s Stony Brook University collected sweat samples from novice skydivers, both before their first jump and while running on a treadmill. Volunteers smelled the two sets of samples while in a brain scanner. The scientists saw that the amygdala and hypothalamus — parts of the brain associated with fear — were more active when volunteers smelled the sweat from the skydive.
Fialová, J., Třebický, V., Kuba, R., Stella, D., Binter, J., & Havlíček, J. (2020). Losing stinks! The effect of competition outcome on body odour quality. Philosophical Transactions of the Royal Society B: Biological Sciences, 375, 20190267. doi:10.1098/rstb.2019.0267
Mujica-Parodi, L., Strey, H. H., Frederick, B., Savoy, R., Cox, D., Botanov, Y., . . . Weber, W. (2009). Chemosensory cues to conspecific emotional stress activate amygdala in humans. PLoS One, 4(7), e6415. doi:10.1371/journal.pone.0006415