You speak the truth, Erik, but there’s more to it then social media. Consider that – for decades – we’ve battled overcrowded surf breaks when a big swell hits. Digitally, or by smoke signal, the info just spreads.

What’s happening to your slopes is a dramatic boost to the ranks of those who can afford the $$ to join you on Tuesday pow days. To paraphrase James Carville (Bill Clinton’s strategist):

“It’s not just social media, it’s the economy, stupid.”

Real Time Information + Strong Economy = Weekday Jams…and coming this spring, stand by for the same on your favorite hikes, single track, white water and multi-pitch climb.

RZ Cole, for your reference…