Move More. Move Better.

“Analyze the image above, using evidence from Molly Bang’s Picture This to support your claims.”
According to the words of Molly Bang even the simplest geometric shapes can be interrupted and analyzed to show the effect on the viewers mind with their placements with things like rotation, size, borders and more. The above Nike ad can be broken down and read such as Bang would. Noticeably the runner displays two points Bang made in her article that we can break down: size and position/rotation. The runner herself is at a natural diagonal with her torso as she his seemingly lusting forward, mid-sprint this sees eye to eye with Burn who says, “Objects in nature that are on a diagonal are either in movement or in tension” (pg. 67). Next the runners oversized appearance, taking up most of the frame / shot in this advertisement can be argued to agree with Bang who says, “One of the easiest ways to make a protagonist- or a threat-appear strong is to make it VERY large” (pg. 100). The runners size, making her seem very powerful, would possibly make the viewer feel they could be powerful if they bought the product involved. Not much other imagery lies within this ad but you could point out the city skyline, full of vertical shapes whom Burn says suggest are more exciting and more active; and rebel against earth’s gravity (pg. 63).
