We all know about pop art and the outrageous role it has played in the evolution of the concept of Art itself. Part ironic joke, part marketing blitz, pop-art is art collector culture meeting post-war consumerism, in a truly American fashion.
But we’re in late 2010’s, and pop art has long evolved into what I call hype art, a contemporary producer and collector culture going a little further to blur the lines between art and consumerism. Following are a few traits defining hype art:
- Hype art is messageless and a-critial art.
2. Hype art ignores social conflict.
3. Hyper art is a merchandising machine.
4. Hype art is gimmicky art.
5. Hype artists thrive in cosmopolitan social niceties.
6. Hype art is driven by grown-up teenagers.
7. Hype art requires to halt thought process.
8. Hype art is a prepubescent art toys collector dream.
9. Hype art is compatible with mainstream global brands.
10. Hype art is compatible with luxury global brands.
11. Hype part is a deal between Supreme and Perrotin.
12. Hype art develops mostly on an US —South East Asia axis.
If you didn’t know, now you know.
