I try to teach the next generation of designers.
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There are two words every designer needs to feel comfortable saying: “no” and “why.” Those words are the foundation of what we do. They’re the foundation of building an ethical framewo…
#1 Provide structure#2 Make it scannable#3 Make it conversational#4 Give certainty#5 Provide a sense of closure
The “most empowering” menu is different than the menu that has the most choices. But when we blindly surrender to the menus we’re given, it’s easy to lose track of the difference: