RocketShip HQWhat not to track while measuring the impact of App Store Optimization — RocketShip HQWe’ve talked about the best way to measure impact of keyword optimization — and in this context it’s worth touching on what NOT to measure.Dec 11, 2019Dec 11, 2019
RocketShip HQHow do you quantify the impact of App Store keyword optimization (ASO) activity? — RocketShip HQOne of the key challenges with app store keyword optimization activity is that it isn’t easily measurable or quantifiable, and it’s often…Dec 10, 2019Dec 10, 2019
RocketShip HQASO 101- How to do basic keyword analysis for App Store OptimizationHow do you get started with keyword optimization for your AppStore presence? This video walks you through a simple keyword selection &…Nov 25, 2019Nov 25, 2019
RocketShip HQThere are only two strategies to scale an app’s paid marketing efforts — RocketShip HQAs we’ve grown and scaled numerous growth marketing campaigns on mobile, we’ve seen a dizzying array of tactics emerge over the last…Nov 25, 2019Nov 25, 2019
RocketShip HQHow to run creative tests on Facebook with minimal disruptions to your learning phase — RocketShip…There’s no clear documentation from Facebook on what is the best way to test creatives. Yes, Facebook does offer a split-testing feature —…Nov 20, 2019Nov 20, 2019
RocketShip HQ3 reasons why we don’t use Facebook’s split test functionalityFacebook’s split test functionality lets you run AB tests within the Facebook ads manager. Surely this should help you ascertain which ads…Nov 18, 2019Nov 18, 2019
RocketShip HQWhy we do not recommend Google UAC for early stage apps’ mobile user acquisitionYou’d think that with one of the most powerful advertising & data engines in the world, Google’s Universal App Campaigns would be a good…Nov 15, 2019Nov 15, 2019
RocketShip HQHow Backtesting Can Protect You From Unrealistic LTV Expectations — RocketShip HQIn this article that I wrote for the Pollen VC blog some time ago, I share 3 key reasons on why your actual revenues can diverge from your…Nov 12, 2019Nov 12, 2019
RocketShip HQHow to Calculate Accurate ROIs from Apple Search — RocketShip HQhttps://youtu.be/RHhBEU_pwQINov 12, 2019Nov 12, 2019
RocketShip HQHow to improve an app’s rating from 2.3 to 4.5 — RocketShip HQWhat do you do when your app’s redesign provokes a massive user backlash — and your rating drops from 4.5 to 2.3? Mirela Cialai (Director…Nov 12, 2019Nov 12, 2019