Built to Last More Than One Wash Cycle

Let’s shorten the sleeve a touch to 35 inches.
We’ll need to take out two out 2 inches on both sides in the back.
I think the tail is a little long, what do you think Robert?
We also may want to move the yoke down 3/8” of an inch.
The placket is a bit thin we should widen it.
Are you getting all of this Alex?

This is some of the feedback we had for our pattern maker Alex Snyder during the second review of our fit sample. There is an enormous amount of long hours, imagination, and precision to make a well-tailored shirt and to get it right requires a meticulous approach to craftsmanship. For the uninitiated there is a lot of work that goes into the creation of what we call the “perfectly tailored shirt for the self-made man,” It takes more than selecting fabrics and buttons to make a great shirt. Here are some of the basics.

First you need to know the components of how a shirt is put together and the terminology that goes along with it: front placket, armhole, yoke, side pleats, locker loop, tail, collar proportions and seam width. These are some of the basic details that constitutes a shirt.

During the pattern making stage the number one thing we focused on was fit. We didn’t want a shirt that was to blousy, but we also didn’t want a shirt that was so tight our customer would feel like you were wearing your younger brothers button down.

To get the right fit we decided to have a higher arm hole, slightly shorter sleeves and tailoring the body of the shirt around the torso. This would give us a nice slim contemporary look and still enable movement without excess fabric. We’ve also added gussets to reinforce the hem seam and it also provides extra durability (the shirt won’t rip). It’s also a nice detail when you wear the shirt untucked. For the untrained gussets are generally missing from cheaper produced shirts (Banana Republic, J Crew, Gap) since it adds manufacturing costs.

One more thing our manufacturer is in San Francisco so we are proud to say that not only are our clothes Made in America, but our initial product will be made right here in the Bay Area. Shirts will be available for purchase August 1, 2015.

Never Settle

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