I’ve made some progress since the last post. The first draft of the business plan is finished. The reason I say first draft is because these things are really living documents and are constantly updated, edited and tweaked. I wonder how many versions will I go through between now and launch?

We’ve also started working on prototypes and samples of various elements of the clothing. We received a sample apparel label from one of three manufacturers we have contacted. Surprisingly, the label came out really nice. The overall quality is pretty good, but what we are after is exceptional so we’ll need to refine and request another sample. Here is one piece of trivia that will be valuable to anyone who reads our blog. The color orange was chosen in honor of the 2014 World Series Champions San Francisco Giants. Our labels are just one of the many subtle details we use to reference the rich history of the bay area.

Never Settle

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.