Social Media Touch Points

Once your brand has established it’s home base; a home base might be website or a blog, now it is time to promote and start generating some traffic.

Social media channels are the best way to promote and amplify brand awareness. You probably already know, creating good content is the key in order to be successful within the social media space.

It is important that you take the time to develop interesting and brand relevant content before you push the launch button.

Keep in mind, good content can be as simple as; interesting images, animated gifs, videos, infographics, podcast, embedded links, slide share presentations, articles and even product description.

The interesting phenomenon in social media is the touch points. Once established, touch points can spread your message very quickly, and generate a high volume traffic to your website and or blog, almost over night.

When people are engaging with your content via touch points, it is essential to develop a good strategy. Once the connection is established, only than you are able to bring leads back to the brand’s home base (website or blog) and hopefully covert prospects leads into solid brand advocates.